Ask the Little Bald Bastard

Audacity, Thy Name is Winfrey
 
  Oprah has an appalling track record as the self-appointed caretaker of the nonfiction bestseller lists. She was suckered by revisionist "autobiographer" James Frey's largely made-up memoir A Million Little Pieces. She's the ringleader of a vast conspiracy which has convinced America that Dr. Phil is anything more than a self-important busybody. Recently, she's been touting the psychobabble donkeypunch that is The Secret.

  After this continued disservice to her audience and the reading public, it seems that Oprah is wrangling for a karmic comeback. The latest nonfiction nugget her "O"ness is touting is Scam-Proof Your Life: 377 Smart Ways to Protect You and Your Family from Rip-Offs, Bogus Deals, and Other Consumer Headaches, by consumer reporter and AARP columnist Sid Kirchheimer. As the title suggests, the book purports to help the average, non-media-empress-with-a-team-of-lawyers person recognize and avoid fraud and duplicity in his or her everyday life.

  (Disclosure time; I haven't read Scam-Proof Your Life, nor do I have plans to. If you want to squawk about that, you're cordially invited to eat me. This isn't a book review.)

  The reviews I've read suggest that the author is knowledgeable and the book well-written and informative, which automatically sets Scam-Proof Your Life apart from the average Oprah-endorsed tome. It inevitably leads one - at least one as cynical and suspicious as myself - to wonder if Oprah isn't subtly trying to atone for having lead her viewers astray so often. Minus an actual apology or acknowledgment of a mistake, of course. Like I said, subtly.

  Of course, the really cynical take is likely the more realistic explanation. In that singularly gloomy worldview, Oprah doesn't know or care that she's continually lead her viewers into the wilderness of unabashed credulity. Rather, her feature of Scam-Proof is just a tip of the hat to the "fear sells" mantra that is a mainstay of political rhetoric. Convince people that the world is out to eat their children, and they'll vote (or spend) for anything they think will keep them marginally safer.

  If anything, Oprah's probably patting herself on the back and, grudgingly, I'd have to say that she might even deserve some kudos. Instead of an irrational, local-news style "your dog's poop may kill you" report, this book might actually have something substantive to contribute to protecting people from fraud. Hopefully, the second edition will have a chapter called "Talk Shows Aren't A Good Place To Learn Important Life Lessons: Oprah, The Secret, and the Death of Rationality." Or maybe something that isn't so subtle.